Loyalty Your customer uses your product or service and starts to establish a preference for your brand. Continuing to nurture these customers is key for retention, repeat purchases and developing advocacy. Marketers play a role here by bridging that personal connection through community, engagement on social media, personalized email offers, and more.

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BRAND United offers case studies, research and practical tips from the experts that showcase the omnichannel strategies and innovative technologies that can be implemented at each stage of the customer journey to create a unified brand experience.